Exhibition

Philips IFA 2018

Berlin

At the end of August 2018, we designed and realised Philips’ Dealer Hall at IFA for the second time in a row. The total floor space for the project was the same as in the previous year.
Philips’ themed tables featured a clear layout, once again. Campaign heroes stood out thanks to central positioning, and they were further highlighted by means of large light box slides.
A 21 square metre LED video wall provided for long-distance effects, showing the latest campaign, which includes a separate spot by bontempo.
The newly created green oasis in the kitchen area is the heart of the installation, and it was particularly popular with customers and visitors to the booth. To create a lively and usable working platform, bontempo had arranged for many decorative details and suitable space design featuring, for example, kitchen utensils.