Exhibition

p3

Hamburg Germany

The trade fair booth created by bontempo for the engineering firm P3 for AIX Aircraft Interiors Expo 2019 in Hamburg was characterised by its inspirational atmosphere paired with implied communicative openness. (Design by VSM Studio). 
While each side of the island booth featured a new design, the combination of multiplex birch wood and high-grade white was used throughout the installation. 
Slatted birch wood panels were used as indirect partitions, as well as eye-catchers along with 4 panels with staggered backlighting. For added long-distance impact, these featured the current promotional lettering REAL END TO ENDin the form of LED lighting. Meanwhile, the insides of the staggered panels contained excerpts of the product highlights in the shape of magnetic boards, screen presentations, real products, and charging stations for tablet computers and mobile phones.